Online Presence

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LinkedIn “Social Engineering”: Protecting Your Staff from Fake Recruitment Scams

A fake recruiter message is one of the cleanest social engineering tricks around because it doesn’t look like a trick. That’s why LinkedIn recruitment scams work so well inside real businesses.  They don’t arrive as malware. They arrive as a normal conversation that nudges someone toward one small action: click this link, open this file, […]

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The SMB Guide to Making Your Website and Documents Digitally Accessible

Have you ever thought about how many potential customers leave your website because of accessibility issues? It’s not just a guess. A UK Click-Away Pound survey found that 69% of disabled internet users leave websites that aren’t accessible. For small and medium businesses, this represents a significant missed opportunity.  So, how do you make your

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The Importance of Online Reputation Management (And 8 Tips To Improve It)

Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical. Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can

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